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12/09/08 - To celebrate the 10th anniversary of Campari calendars, the Italian drinks brand decided to collaborate with a luxury team. So they've made Jessica Alba their new muse and they've got top photographer Mario Testino to take the photos. |
CAMPARI
Alba & Testino
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To celebrate the 10th anniversary of Campari calendars, the Italian drinks brand decided to collaborate with a luxury team. So they've made Jessica Alba their new muse and they've got top photographer Mario Testino to take the photos.
Under the artistic direction of Jean Paul Gaude, Testino has immortalised a sensual Jessica Alba in the role of femme fatale. The colour in the photography takes us to the world of Carmen Miranda - a retro touch pervades the photos, which were taken in Malibu.
There are only 9,999 copies of the calendar, which is sure to be a big sales hit on ebay.
The calendar, an authentic fashion editorial, pays tribute to Campari, a drink that was born in Milan in 1860, in what was then Cafe Campari. It was based on artichoke extracts and mixed with fruit and cochineal dye, giving it that trademark reddish colour.
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