06/03/09 - The Jimmy Choo brand have just launched a series of products in association with the PEP project. The limited edition of bags and shoes were created in collaboration with the Elton John foundation against AIDS. It's an exclusive collaboration featuring an iconic print.

The Jimmy Choo brand have just launched a series of products in association with the PEP project. The limited edition of bags and shoes were created in collaboration with the Elton John foundation against AIDS.

The whole idea was to collaborate with the Simelela Center in South Africa. The American brand have created a print exclusively for the occasion, a combination of various prints representing the brand, with everything from snakeskin to the British flag.

The products range from flip flops to more exclusive pieces, and the prices go from $95 to $995. 25% of the profits will go to the foundation, and some of the pieces will appear in the next Jimmy Choo catalogue.