06/24/09 - Harvey Nichols surprise us this season with a fun campaign to promote their summer sales. The campaign emulates videogames like Street Fighter, and the stars wear garments by McQueen and Rodarte...

Harvey Nichols surprise us this season with a fun campaign to promote their summer sales. In these recessionary times, British shopping centres are looking for original ways to tell their clients about their seasonal sales.

Harvey Nichols have recreated scenes from videogames like Mortal Kombat and Street Fighter, where the participants fight to get their hands on the best sales items.

Each character is dressed in the latest fashions, from Alexander McQueen men's suits to Rodarte dresses, which are now on sale at half price. We love the campaign!