09/08/09 - To celebrate the launch of the 315 Oxford Street store, Pull and Bear has created a campaign that unites the best of its origins with the best of British. It shows Pull and Bear sharing the story of London style: youth, attraction, vitality, passion, danger...

To celebrate the launch of the 315 Oxford Street store, Pull and Bear has created a campaign that unites the best of its origins with the best of British. It shows Pull and Bear sharing the story of London style: youth, attraction, vitality, passion, danger...

Iconic Londoners Luke Worrall, Josh Beech and Karen Overton capture the charm and the hypnotism of London, the city’s dynamic spirit and the fusion of music and fashion.

Enlisting the help of London’s hottest young creatives, and under Liam Gleeson’s creative direction, from Hidden agency, we produced these images: Pull and Bear London. Our London.

On September 16th, Pull and Bear celebrates the opening of their flagship London store with a party to remember. Live music from FILTHY DUKES and CRYSTAL FIGHTERS and a DJ set from MAN LIKE ME. Top British model and daughter of the Rolling Stone’s vocalist LIZZY JAGGER will also be attending the party to present the winners of THE PULL AND BEAR WORLD PROJECT competition, as part of the competition jury. THE WORLD PROJECT is a pioneering global initiative to look for new artistic, social, environmental and sporting ideas from our customers to turn into real projects. At the Oxford Street store launch party Pull and Bear will start two of the projects with two live performances from Diego Aín, from Brasil, and Félix Reboto, from Spain.

Music, art, fun… and a chance to check out the Pull and Bear Fall/Winter collections. The first party to book before LONDON FASHION WEEK and one which promises to be a night to remember.