10/09/09 - Chloe Sevigny wanted her new collection for Opening Ceremony to really turn heads, and she wanted the lookbook to be unique too. So she decided to make the winter catalogue into a bibliographic project - a book dedicated to redheads.

Chloe Sevigny wanted her new collection for Opening Ceremony to really turn heads, and she wanted the lookbook to be unique too. So she decided to make the winter catalogue into a bibliographic project - a book dedicated to redheads.

The exclusive book is a limited edition that captures Chloe's unique creativity.

Reds includes various photos by David Armstrong and artwork by artists like Joe Denardo and Marlene McCarty.

The book is based on a simple idea: red hair. Chloe thought that her collection of grey tweeds would look perfect on redheads.

How did they find so many red-haired models? They sought out friends and old acquaintances, and for their casting sessions they took to the streets near Thompkins Square Park. The book is on sale in Opening Ceremony...