10/15/09 - You probably know that a few months ago Jimmy Choo and Elton John joined forces to create an exclusive collection to raise funds for an organization that fights AIDS. Now, to continue with this initiative, they're launching a photography competition.

You probably know that a few months ago Jimmy Choo and Elton John joined forces to create an exclusive collection to raise funds for an organization that fights AIDS. Now, to continue with this initiative, they're launching a photography competition.

There are three requirements to enter the competition: you, your shoe and 72. It's open to amateur photographers, and if you're interested all you have to do is send a photo that includes you, a shoe and the number 72.

So far there have been various submissions, from top photographers to people in it for the fun.

The winning photo will win seven pairs of shoes and two bags from Jimmy Choo.

The competition aims to spread the message, raise funds and highlight the initiative. And why 72? You'll have to visit the competition website to find out...

Jimmy Choo 72 website