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11/09/09 - Roady is definitely this season's must-have bag. Celebrities like Kylie Minogue, Leighton Meester and Katy Perry have fallen for its charms, and this month YSL will stock personalized editions as a tribute in the brand's NYC and L.A. stores. |
YSL
Roady moment
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Roady is this season's essential bag. It comes in various colors and shapes, in black nappa and in vibrant red and blue tones. The bag is already a must-have for celebs: Rihanna, Mary Kate Olsen, Courtney Cox, Katy Perry, Kylie Minogue and Leighton Meester have fallen for its charm and elegance.
To celebrate its success, Roady will be available in a customized version in YSL stores in L.A. and New York, between November 19th and December 1st. The French brand's boutiques will host artesan furriers who will customize the bag to each client's individual taste. You can choose the type of leather, the color and the handles, and you can even add your own monogram.
Roady costs between $1,195 and $1,795. And for less than $2,000 you can get your own unique personalized version - a timeless exquisite piece.
This is a really special opportunity. But if you can't make it to NYC or L.A. for your personalized version, the essential bag is available in YSL stores all over the world...
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