12/15/09 - In 1947, Christian Dior revolutionized the fashion world by creating his New Look. And now, the Parisian brand are paying tribute to that landmark event. Here's their New Lock bag and their short films directed by Peter Lindbergh and starring Nora Arnezeder.
Dior bring us a fascinating creative project to present their New Lock bag. New Look revolutionized the spirit and the elegance of Christian Dior. The 'bar' jacket reflected the essence of the famous New Look, which characterized 1947 and which is still an icon of the brand under John Galliano.
Now, the Parisian brand have created a bag that pays tribute to the era and to the New Look concept, which has since become universal.
The bag features a 'new lock', and the brand wanted to draw lots of attention to the product launch. They've created a series of short films starring Nora Arnezeder and created by Peter Lindbergh and Darius Khondji.
We'll leave you with the photos and some of the videos from this interesting tribute to the New Look...