12/17/09 - It's one of this season's most long-awaited ad campaigns. Why? It features a nude photo of the Bulgari brand's new muse, famous actress Julianne Moore. The campaign was photographed in Beverly Hills - we're going to tell you all about it and show you the video...

It's one of this season's most long-awaited ad campaigns. Why? It features a nude photo of the Bulgari brand's new muse, famous actress Julianne Moore.

The photography is the work of Mert Alas and Marcus Piggot, who have created one of their exquisitely feminine campaigns for the Italian brand. The photo-shoot took place in Beverly Hills, in the Casa Dawnridge, property of Tony Duquette.

The campaign is entitled 'Eccentric Charisma' and it sees Julianne promoting the brand's latest jewelry and accessories. She wears 115 carat Colombian emeralds, bracelets from the Serpenti line and the new Chandra bag - all icons of their SS010 collection.

We'll leave you with the promotional video for the campaign...