01/15/10 - This season Matthew Williamson is boosting his brand image by bringing us a new muse: Rosie Huntington-Whiteley, one of the most internationally famous British models.

This season Matthew Williamson is boosting his brand image by bringing us a new muse: Rosie Huntington-Whiteley, one of the most internationally famous British models.

Rosie, a regular collaborator with Victoria's Secret, is the face of the brand's fall winter 2010 collection. Why? The model often wears Matthew Williamson dresses when she appears in public, and the designer loves how she looks in the dresses. It's a case of mutual admiration.

The collection is inspired by matadors, and it features a rich jewelry line and lots of violet, coral, magenta and lemon tones. Here's the first photo from the campaign...