01/19/10 - The Cool Hunter creative team bring us an attractive utopian project this season. They dreamed up the perfect branding campaign for McDonalds, and they've linked it to luxury fashion brands like Gucci, Hermés, Burberry...

The Cool Hunter creative team bring us an attractive utopian project this season. They dreamed up the perfect branding campaign for McDonalds, and they've linked it to luxury fashion brands.

Imagine a temporary McDonalds restaurant that moves to various fashion capitals over a two month period, following the fashion shows. The luxury space and all the packaging are exclusive pieces by Gucci, Burberry, Hermés and Paul Smith.

Fries come in an exquisite Gucci box, while a burger arrives in an elegant Burberry container. It's a utopian notion, but it's fun and their mise-en-scene is truly elegant. We thought you'd enjoy this one...