05/25/12 - 25 magazine has been relaunched by model Anja Rubik - a regular collaborator - and her husband Sasha Knezevic with a party at Pierre Cardin's Palais Bulles mansion as part of the Cannes Festival.

25 magazine has been relaunched by model Anja Rubik - a regular collaborator - and her husband Sasha Knezevic with a party at Pierre Cardin's Palais Bulles mansion as part of the Cannes Festival.

Model Anja Rubik, taking inspiration from seventies erotic magazine Viva, has taken over as creative director at the revamped 25 Magazine. The magazine brings together erotic, sensual images of and for independent women who are comfortable with themselves and with their sexuality. The first issue of the erotic fashion mag, which is more like a photo album, was photographed by big names like Annie Leibovitz, Inez van Lamsweerde, Paola Kudacki and Ellen von Unwerth, and so far it features no ads.

Abbey Lee Kershaw is the star of a couple of promotional videos for 25 Magazine, which will be sold in Colette, where a video collaboration with Kanye West and Barnaby Roper will also be shown.