07/12/12 - Araks Yeramyan brought together some of her most creative friends, giving them a couple of pieces from her fall line and a disposable camera, and the result is this eclectic fall/winter 2012-13 lookbook photographed by famous faces like Alexa Chung, Michelle Williams and Natalie Joos.

Araks Yeramyan brought together some of her most creative friends, giving them a couple of pieces from her fall line and a disposable camera, and the result is this eclectic fall/winter 2012-13 lookbook photographed by famous faces like Alexa Chung, Michelle Williams and Natalie Joos.

With a sexy simplicity, Araks has made her brand synonymous with subtle New York chic, especially since Scarlett Johanson showed her Sonja knickers in Lost in Translation. Of course, Sofia Coppola is a faithful client of the brand. The comfortable, light garments are made in New York using organic cotton.

Designer Araks Yeramyan established her brand with a lingerie line in 2000, after studying in Parsons and Central Saint Martin's. Later, in 2004, she added a swimwear collection, and two years later a prêt-à-porter line.