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10/31/08 - The creative collaboration between Andreas Melbostad and stylist Marie Amelie Sauve is still going well. And they've stuck to their philosophy of creating feminine collections with a focus on luxury, and distributing them in exclusive spots like Colette, Neiman Marcus, Restir and Tsum... |
PHI
From NYC
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The creative collaboration between Andreas Melbostad and stylist Marie Amelie Sauve is still going well. And as one of the newest big brand names, they've stuck to their philosophy of creating feminine collections with a focus on luxury, and distributing them in exclusive spots like Colette, Neiman Marcus, Restir and Tsum.
This season, they worked with Coco Rocha and Karen Elson, who posed as pin-ups for Steven Meisel's lens. The best thing about their collections is their unique sense of humour, which is full of glamour too.
Oh, and did you know that the owner and founder of Phi was Susan Dell, wife of Michael Dell, who created Dell Computers? And her secret? She surrounded herself with excellent creative people like Andreas Melbostad and print specialist Yuka Sudo.
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