02/12/09 - We mentioned a few months ago in our Ad Campaigns section that Prada wanted to radically revamp the image of their men's line... They decided to collaborate with photographer Hedi Slimane - here are the photos of the new ad campaign...

We mentioned a few months ago in our Ad Campaigns section that Prada wanted to radically revamp the image of their men's line, and so they decided to collaborate with photographer Hedi Slimane.

Previously a designer at Dior, for Hedi the world of photography is a new way of representing his artistic inspiration. Miuccia Prada wanted to take advantage of the media attention Hedi received because of the unique 'Rock Diary' piece featuring teenagers.

The ad campaign stars Louis and Claude Simonon, sons of Paul and Tricia Simonon, bassist and manager of legendary punk group The Clash.

The Siminon brothers have discovered a new vocation - it being their first venture into the world of fashion.