06/12/09 - Izzue are from Asia, but they're very influenced by the west. They define their collections as casual chic, and their main focus is on seasonal must-have icons. They aim above all to surprise fashion connaisseurs.

Izzue are from Asia, but they're very influenced by the west. They define their collections as casual chic, and their main focus is on seasonal must-have icons. They aim above all to surprise fashion connaisseurs.

Izzue give us luxury, individualism and a youthful style designed for adults. The sophistication of haute couture blends with streetwear, layers, volumes and proportions.

The brand previously collaborated with famous Asian models Ikeuchi Hiroyuki and Kubotsuka Yousuke. But this time they've gone for a much more European style, with the face of Luke Worrall.

Hong Kong, Shangai, Macau, Taiwan, Arabia Saudí... Their stores are in the most sought-after locations, and judging by the current economic climate they'll be limiting their expansion to Asia for the moment.