06/17/09 - Raf Simons' collaboration with Fred Perry is still going strong - in fact they now seem to have found some new common ground that's more open and very interesting. Simons continues to revive the brand's classic polos...

Raf Simons' collaboration with Fred Perry is still going strong - in fact they now seem to have found some new common ground that's more open and very interesting. Simons continues to revive the brand's classic polos...

Simons excels at innovative cuts and designs and exquisite raw materials. And now, to celebrate the brand's 100th anniversary, Simons has created a look that pays tribute to the British brand's heritage.

To emphasise the brand's legendary laurel crown logo, Simons uses bright metallic materials and a colour palette of black, blue and copper. The ad campaign is dark and aggressive, but it's interesting to see the brand push their image to its imaginative limits.