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07/21/09 - Fashion fans have been looking forward to the Prada lookbook for quite some time. With the campaign over, here's a creation that's usually exclusively commercial - but artist Rem Koolhaas has added a new dimension. |
PRADA
The Lookbook
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Fashion fans have been looking forward to the Prada lookbook for quite some time. With the campaign over, here's a creation that's usually exclusively commercial - but artist Rem Koolhaas has added a new dimension.
The Amo studio, owned by Rem Koolhaas and Pestellini Laparelli, have once again based themselves on backstage photos from the fashion show and created an artistic lookbook featuring artwork by Jeroen Koolhaas and Lok Jansen. The photos are by Pjilip Meech and the editing by Fausto Fantinuoli.
This lookbook explores the concepts that define the collection, which range from unexploited nature to urban decadence, all illustrated in the imaginative artwork of Amo.
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