10/21/09 - The brand's pure styling and impeccable sporty elegance has been captured in these photos by Arnaldo Anaya Lucca. The photographer regularly collaborates with Ralph Lauren, and for this elegant campaign his muses were three brand icons: Alex Loomans, Travis Davenport and Terron Wood.

The brand's pure styling and impeccable sporty elegance has been captured in these photos by Arnaldo Anaya Lucca. The photographer regularly collaborates with Ralph Lauren, and for this elegant campaign his muses were three brand icons: Alex Loomans, Travis Davenport and Terron Wood.

Past classics have been reinterpreted for this line and there are signs of a revamped elegance and lots of great denim and tailoring combinations. Luxury, elegance and sportswear are represented in details like their Homecoming Clubs Tie or their printed bowties.

Ralph Lauren brings us a new elegant generation who bear the brand heritage in mind when dressing stylishly. One essential accessory? Their pocket squares...