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PRADA
01/22/10 - Miuccia Prada's vision for spring summer 2010 experiments with geometry in an austere, harmonious style. Pure lines seem to be the central theme of the collection: the geometric-cut boleros are a good example...
PRADA
Spring Summer 2010


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Rasa Zakauskaite is the star of the Prada campaign this spring 2010. Miuccia Prada entrusted the photography to Steven Meisel, and the result is a daring campaign inspired by the idea of a 21st century Lolita.

Miuccia Prada's vision for spring summer 2010 experiments with geometry in an austere, harmonious style. Pure lines seem to be the central theme of the collection: the geometric-cut boleros are a good example...

Transparent materials combine with oversize stone details in a collection that is very 'belle epoque'. Miuccia herself defines the new line as contemporary, mysterious and nostalgic.

We're sure you've spotted the prints: the main one features on chiffon dresses and depicts various beach scenes taken from photographs from the sixties.

In terms of accessories, shoes and bags are completely transparent - there's nothing to hide. Sandals have died out, and heels seem to be getting lower...





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