01/26/10 - Prada's long-awaited lookbooks always surprise us with their spontaneity, graphics, artistic direction and editing. This season's lookbook is colorful and it bears the unmistakable hallmark of Rem Koolhaas.

Prada's long-awaited lookbooks always surprise us with their spontaneity, graphics, artistic direction and editing. This season's lookbook is colorful and it bears the unmistakable hallmark of Rem Koolhaas.

Prada have fashion fans all over the world waiting for their lookbooks each season. Artist Rem Koolhaas has brought a new dimension to the brand's sales catalogue.

The Amo Studio, owned by Rem Koolhaas and Pestellini Laparelli, were again responsible for the brand's lookbook. Enjoy...