01/29/10 - Me & City has become a top brand in China, and their current goal is to make the jump to the international stage. Here are their ad campaigns, which star Orlando Bloom and Agyness Deyn, no less.
Me & City is one of the top textile groups in China. They currently sell exclusively on the Asian market, but their campaigns are studded with international stars in preparation for the brand's expansion.
The brand want to create an international network of stores, one as extensive as Zara or H&M. Their target market is the 'me generation': young people aged between 22 and 35 who look to the west for their inspiration.
This summer, their ad campaign stars Orlando Bloom and Agyness Deyn, no less. The campaign reflects a sense of humor and a U.S. west coast inspiration, and the collection is eclectic and full of graphics.