02/08/10 - Choo 24:7, Tamara Mellon's timeless wardrobe, is a collection of essential Choo shoes designed for various times of the week. Here's the new collection, accompanied by a video where Tamara explains the key features of the line.

Jimmy Choo's shoe collections are so dreamlike that this time the designer wanted to take us back to earth with a more urban line. It's designed for everyday wear, for everything from an afternoon shopping to a work meeting, but it's still got that chic Jimmy Choo touch.

They wanted to bring us the perfect peep toe and the most chic dance shoe for daytime, evenings and weekends. The new line wants to be on our feet 24 hours a day and 7 days a week.

For daytime there are head-spinning sandals in austere black snakeskin, for the evening it's vibrant gold tones and for the weekend flat sandals.