08/05/10 - It's obvious that Loewe want to rejuvenate the brand, while retaining their chic luxury essence. This time they bring us a younger cast, walking around museums and hotels. Alessandra Ambrosio, Adriana Lima and Rosie Huntington-Bailey are the stars of their campaign. We're going to tell you all about their garments...

It's obvious that Loewe want to rejuvenate the brand, while retaining their chic luxury essence. This time they bring us a younger cast, walking around museums and hotels. Alessandra Ambrosio, Adriana Lima and Rosie Huntington-Bailey are the stars of their campaign. We're going to tell you all about their garments...

The ad campaign is very chic, cosmopolitan, urban and pragmatic. With an elegant overtone, it reveals the three models in an elitist yet realistic setting. Ranging from shop windows to a museum trip, the collection takes to the streets - we love it!

For the garments, Stuart Vevers took inspiration from classic Hollywood glamour, after discovering an Ava Gardner dedication in the brand's visitors' book. We love their iconic bags, which are as exquisite as ever...