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MINIMARKET
01/11/10 - Here's Minimarket's spring summer 2010 collection, which features vibrant pastel tones, defined touches of color, and contrasts between red, green and orange. The line includes oversize tailoring and lots of skirts...
MINIMARKET
Stockholm vibe


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Minimarket come from Stockholm, creating interesting products that have forged a small network of stores around the world. You'll find them in top fashion capitals like New York, Tokyo, Madrid, London and Milan.

Behind the brand are three sisters: Sofie, Permilla and Jennifer Elvestedt. In 2006 they won the Elle magazine award for best new fashion brand, which was a turning point in their international expansion.

In their native Stockholm they're a point of reference in fashion, with a style based on contradictions and contrasts. They experiment with opposites to strike a perfect balance, with a look that's extravagant, sensual and comfortable.

Here's their spring summer 2010 collection, which features vibrant pastel tones, defined touches of color, and contrasts between red, green and orange.

Shorts and miniskirts contrast with oversize jackets, and hats are a must this season...





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