08/31/09 - Tommy Hilfiger recently announced the launch of their new flagship store in September 2009. The store will be located on 681 Fifth Avenue, and it'll be bigger than all the brand's other stores.

Tommy Hilfiger recently announced the launch of their new flagship store in September 2009. The store will be located on 681 Fifth Avenue, and it'll be bigger than all the brand's other stores.

Fred Gehring, CEO of the Tommy Hilfiger group, expressed the brand's delight to be finally opening a world headquarters in New York. He said that the launch is an important tactical move in their efforts to elevate the brand worldwide. Tommy Hilfiger himself commented that Fifth Avenue is the perfect place for their collections, especially given the company's humble beginnings in NYC over twenty years ago.

Inspired by the blend of modernity and tradition and by 20th century architecture, the store will take up 2,000 square metres. It was designed by the Tommy Hilfiger creative team in association with Callison Architects.

As a reference to McKim, Mead and White's designs, the store interior features an impressive, modern central staircase. It functions as an exhibition platform for art installations and as a means of accessing the four different floors. The stairs was digitally designed and looks like a floating sculpture, giving constant views of Fifth Avenue.

To commemmorate the launch, which will take place in fall 2009, the store will present a series of exclusive products and new packaging, which will feature bags and auxiliary items made from 100% recycled material.