12/09/09 - Hermés always create their window displays in collaboration with artists. Their latest display is in Japan: it's interactive and it was created by Tokujin Yoshioka. The artist has brought foulards to life with a video - here it is...

Hermés always create their window displays in collaboration with artists. Their latest display is in Japan: it's interactive and it was created by Tokujin Yoshioka. The artist has brought foulards to life with a video...

A while back, Tokujin Yoshioka was invited to create this window display for Hermés Tokyo. The idea was to hide the presence of a person in a natural setting while bringing a Hermés creation to life. Behind the minimalist display of foulards we see screens showing a woman's face. When she blows, the foulard moves, creating a fascinating effect. It's a really striking way of making an iconic product stand out in an artistic way. Here's the video...