04/23/10 - This week Gucci Creative Director Frida Giannini celebrated the opening of the new Gucci Icon-Temporary store on Earlham Street, Seven Dials, Covent Garden. London is the third stop in a four city tour for this new concept flash sneaker store.

This week Gucci Creative Director Frida Giannini celebrated the opening of the new Gucci Icon-Temporary store on Earlham Street, Seven Dials, Covent Garden. London is the third stop in a four city tour for this new concept flash sneaker store.

Giannini was joined by award winning music producer and artist Mark Ronson who collaborated on the design of a limited edition Gucci-Ronson Sneaker available in the store. The evening featured a cocktail party for VIP guests and music by The Misshapes' Geordon Nicol & Leigh Lezark .

The London opening was followed by an after party at Ronnie Scotts, Soho where Giannini & friend Jefferson Hack welcomed over 400 guests to the renowned Jazz club. Music was provided by DJs Seb Chew, Mathew Stone, Uffie and Pipa & Iwan with performances by Friendly Fires, Patrick Wolf & Chauffeur.

The following celebrities and VIPs attended the evening:

Duran Duran´s Simon Le Bon, John Taylor & Nick Rhodes, Dominic Cooper, Ben Hudson, Idris Elba, Bryan Ferry, Johnny Borrell, Jamie Campbell Bower, Bonnie Wright, Natalie Press, Julia Restoin, Keli Okoreke, Margo Stilley, Anouska Beckwith, Lorahlee Astor, Tolula Adeyemi, George Lamb, Poppy Delevigne, Douglas Booth.

pictures courtesy of Gucci and Getty Image