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04/23/09 - Today we´re not just going to tell you about the new perfume Versace have just launched, we´re going to show you the ad campaign making of too. It stars Toni Garrn and was produced by Landing Zone - enjoy... |
VERSACE VERSENSE
The making of
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Versace have just launched Versace Versense, a Mediterranean fragrance that evokes the contrast between their freshness and sex appeal. It features notes of bergamot, green mandarin, fig, lilies, cardamom, jasmine and olive tree wood, which gives it a truly Italian touch.
The ad campaign had to be sexy, nautical, sensual and fresh, that´s why they chose Toni Garrn. The photography was by Michelangelo di Battista, who decided that sunset was the best setting for the photo-shoot.
The production was by Landing Zone Production, one of the top production agencies in the Canaries, where the photo-shoot took place. Landing Zone collaborate regularly with Battista, who has based many photo-shoots in the Canaries. Alice Gentilucci did the styling, and Neil Moodie and Dotti did the hair and make-up.
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