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06/25/09 - This season Viktor & Rolf are launching their new eagerly-awaited perfume. It was presented this week in Paris, with the slogan 'Megafy Yourself'. The ad campaign will star a giant Raquel Zimmerman and the fragrance has prominent notes of violet... |
VIKTOR & ROLF
Megafy yourself
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This season Viktor & Rolf are launching their new eagerly-awaited perfume. It was presented this week in Paris, with the slogan 'Megafy Yourself'.
The Dutch duo have stuck with their naive use of visuals, and the new perfume comes in a bottle with interesting dimensions. The legendary label is disproportionately sized to make the bottle look small despite its 'mega' scent.
The fragrance has prominent notes of violet and basil, and middle notes of peony, jasmine and lemon. The ad campaign was photographed by Inez & Vinoodh, and it presents Raquel Zimmerman as a giant among skyscrapers. We can't wait to show you it, very soon here at Viewonfashion...
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