11/09/09 - Today we're bringing you both versions of the ad created for Ricci Ricci by Nina Ricci. Jessica Stam is an urban hero in the romantic and rock style versions of the ad. Take a look at the making of...

Here we are again, talking about Ricci Ricci, the new perfume by Nina Ricci. The urban fragrance is sensual, daring, sophisticated and strikingly Parisian. Today we're showing you a special on the tv adverts for Ricci Ricci, which includes the making of...

As you can see, they've made two similar versions of the ad, each of which features a different type of music. The themes in the conflicting versions are magic, fantasy and romanticism, and a darker rock essence.

Jessica Stam is the star of the show, but some amazing production work went into creating this urban heroine - take a look...