01/14/10 - Preparations got underway when Margiela was still at the helm of the brand - and now, after three years, this project is finally coming to light. They had such trouble defining the essence of the project that they've called it Untitled...

Here are some photos of the making of the long-awaited campaign for Untitled, the new perfume from Martin Margiela. Since the recent acquisition of the brand by Renzo Rosso (Diesel), they've been surprising us with lots of new products.

Preparations got underway when Margiela was still at the helm of the brand - and now, after three years, this project is finally coming to light. They had such trouble defining the essence of the project that they've called it Untitled...

The unisex fragrance was created in collaboration with Fabien Baron, who took inspiration from 14th century glass bottles.

The scent arrives in Colette on January 25th, and it should be in the rest of the world by April...