01/29/10 - When you buy a fragrance from the Hugo Man One Fragrance One Tree line, a tree is planted in the tropical forests of Peru and Bolivia.

Hugo Boss have just launched a green campaign to promote their Hugo fragrance. The aim was to support reforestation by collaborating with Tristam Leconte's Pur Project.

When you buy a fragrance from the Hugo Man One Fragrance One Tree line, a tree is planted in the tropical forests of Peru and Bolivia.

Each package includes a barcode that allows you to track your tree on google maps. The campaign has acquired an area that's three times the size of Central Park for replanting trees.

The ad campaign features new packaging created by various designers and painters, who used it to represent a tree.