08/09/11 - Rachel Weisz is the new face of the perfume Jasmin Noir. After Kate Moss, the brand wanted to sweeten their image with Kirsten Dunst, but the result wasn't so captivating. But this time, Rachel Weisz brings a striking tone of mystery and elegance to the brand image.

Rachel Weisz is the new face of the perfume Jasmin Noir. After Kate Moss, the brand wanted to sweeten their image with Kirsten Dunst, but the result wasn't so captivating. But this time, Rachel Weisz brings a striking tone of mystery and elegance to the brand image.

Rachel's presence shows that there's nothing like the face of an actress, compared to a model, to attract media attention.

Jasmin Noir is the jewel in Bvlgari's crown, an immaculate floral scent full of mystery and sensuality. We like the notes of vanilla combined with almond milk and hints of exquisite wood.

Bvlgari are to launch their international ad campaign in September. While they've changed model again, their lion remains.