01/27/12 - Flora by Gucci is one of the most popular fragrances from the Italian brand Gucci. In March, creative director Frida Giannini is launching a new collection of Flora perfumes, called The Flora Garden. The range features gardenias, violets, magnolias and mandarins, all packaged in transparent glass bottles.

Flora by Gucci is one of the most popular fragrances from the Italian brand Gucci. In March, creative director Frida Giannini is launching a new collection of Flora perfumes, called The Flora Garden. The range features gardenias, violets, magnolias and mandarins, all packaged in transparent glass bottles. With an image that's more modern than usual yet as feminine as ever, the scents will cost between €50 and €75.

The ad campaign for the new Gucci Flora line is the work of photographer Sølve Sundsbø, who worked with Abbey Lee Kershaw. Abbey also starred in the 2009 Flora by Gucci campaign...