06/24/08 - We managed to get a sneak preview of filming of the second season of the hit series Gossip Girl. It has more fashion, with the latest trends from Burberry to Chanel, and the ideal setting, the Hamptons...

Without a doubt, it’s one of this season’s hit series, and it’s taken over from Sex and The City in its ability to make fashion one of its central themes. In fact, few series give such close-ups of the latest from Valentino, Burberry Prorsum, Chanel, Tim Hamilton or Versace.

Top fashion designers know the power of the small screen, especially now that series productions are at a level they have never reached before, and they have found Gossip Girl an excellent platform for brand merchandising. This is why Karl Lagerfeld and John Galliano didn’t think twice when inviting their stars to the presentations of their cruise collections.

The misadventures of a group of rich kids from New York’s Upper East Side are back stronger than ever. The Hamptons, holiday destination for New York jet-setters, is the chosen location for filming the start of the new season, and judging by the looks it’s clear that fashion will feature more than ever. Oh, and Chuck Bass’s character seems set to become a male version of Carrie Bradshaw with his look in these photos.

For those of you who aren’t convinced, let’s just say that the characters Serena (Blake Lively) and Blair (Leihtoon Meester) wear Ferragamo boots worth $20,000, Burberry Prorsum and Ralph Lauren bags worth over $3,000 and garments from Gucci, Diane Von Furstenberg, Roberto Cavalli...