07/13/08 - John Galliano has finally launched his long-awaited namesake perfume. It’s his first scent and its outstanding features are its baroque, floral and fruity tones, and its long-lasting scent. Sofía Coppola and Sydney Toledano were among the guests at the launch party...

John Galliano’s long-awaited perfume has finally arrived. Having dabbled in the world of Dyptique scents, when he created a particular scent that was made into one of the legendary Dyptique aromatic candles, Galliano has finally launched a perfume that is sure to be loved by his fans.

Last week it was officially presented in Paris, in his Arrondissement 20 studio. The slogan makes it clear how long-awaited this perfume was: ‘Le parfum no. 1 de John Galliano’.

The prestigious brand Selective Beauty was responsible for the project – you might know them, they also look after Burberry, Bvlgari, Agent Provocateur scents... The scent is baroque, full of floral and fruity notes, while its container is reminiscent of a lucky charm with a gothic touch.

But one thing that stands out is the scent’s aldehydes, an organic compound that gives the fragrance an amazing freshness and boosts the floral notes.

And its inspiration? His backstage moments, his memories, but above all the smell of ironed clothes when his mother hung out the clothes… The fragrance’s composition was the work of Chrstine Nagel from Selective Beauty, and the spectacular bottle was designed by Joel Desgrippes.

His studio was decorated to reflect the perfume, full of baroque details, flowers, large trays full of fruit, and love letters on the tables. It’s as if something had remained imprinted in the studio after a woman’s departure… It’s the perfume’s key feature, its ability to leave its scent.

The guests included Sofía Coppola, Sidney Toledano (director of Dior Couture) and his wife Katia, and photographer Jean-Baptiste Mondino. The perfume will go on sale in Harrods first, at the end of September, and then in mid-October in France, Germany, Switzerland and England. Its international debut will be in 2009. And the price? The 90ml bottle will cost 100 euros.