07/17/08 - Louis Vuitton’s City Guides are 10 years old and, to celebrate, their 2009 edition is a vintage one with a new concept and design. 5 extra volumes and more than 30 cities where celebrities like Monica Belluci and Simon Doonan show us the most charming places in the world...

2009 is the 10th anniversary of Louis Vuitton’s legendary City Guides. And his aim? To capture the spirit of each city and to create a brand management tool for the top luxury travel bag brand in the world.

On the 15th of October, Louis Vuitton will launch his City Guide 2009, and to celebrate the tenth anniversary, the legendary guides will have a new graphic design and concept, and will include new destinations.

The newly-designed box-set highlights the brand’s heritage, playing with the vintage look of their classic trunks. Louis Vuitton has also invited 30 celebrities to show us the most charming parts of cities all over the world. The celebs include Monica Belluci, who brings us the charms of Rome, and creative director Simon Doonan who takes us around New York.

For the first time, in addition to the general guide, there are five extra volumes that pay tribute to five cities: Mumbai, Miami, New York, Paris and Tokyo. In this 2009 edition, Louis Vuitton will visit 39 European cities, including six new destinations: Bucharest, Glasgow, Lausanne, Manchester, Palermo and Saint-Tropez.

An essential treat for your bookshelf, which for the first time will be available in the French bookshops Harmonia Mundi as well as in Louis Vuitton shops.

Oh, and to complete the City Guides, Louis Vuitton has created some Sound-Walks (mp3 audio guides) for Bejjing, Shanghai and Hong Kong, where Asian celebrities like Gong Li introduce us to these legendary cities while we stroll around their streets… Louis Vuitton continues to bring us travel as a way of life… a luxurious one…

www.louisvuittonsoundwalk.com