08/19/08 - Paul & Joe’s new cosmetics ad campaign clearly reveals their intentions: romanticism and femininity above all else... Their new foundations are presented alongside romantic porcelain sets...

Paul & Joe’s new cosmetics ad campaign clearly reveals their intentions: romanticism and femininity above all else… Their new foundations are presented alongside romantic porcelain sets and delicate vintage silk pieces. And the aim? The colour range is carnal and feminine, using mostly neutral, powdered tones.

The two top products are their ‘creamy powder compact foundation’, which comes in six tones, and their ‘moisturising foundation primer’ in three tones. Paul & Joe’s main market is Japan, and that’s where they’ll launch these products at the start of September. And the packaging? Incredible.