07/28/08 - Here’s the interesting ad campaign by Visionaire magazine. It shows all the Lacoste polos that Visionaire has created with artists like Pedro Almodovar, David Byrne and Peter Lindbergh. Is that Coco Rocha? Don’t miss this photo-video...
Now we’re going to tell you about the interesting way Visionaire decided to promote this exclusive issue. It’s an ad campaign starring Coco Rocha, one of today’s top models.
Visionaire has created a photo-movie where Coco Rocha tries on all the polos from issue 54 of Visionaire. The photographer is Matthiu Placek, and the video was shot in the studio of hyperrealist painter Richard Phillips, who designed one of the polos – the one with a painting of Coco Rocha’s face.
Coco’s leather styling is by Keegan Singh, and the soundtrack for this interesting ad is Fischerspooner’s Danse en France.
